An Early Death for Ascetic - A Rebirth for Thought Reactor

Posted by Michael DeLally on February 07, 2018

Change is Good

As I've dug into the legal requirements for shifting Thought Reactor to a "holding" company, I've come to find that such a task is difficult and cumbersome within the confines of Florida state statutes.

While I personally love the Ascetic brand - it has been a setback. It has no recognition. Its logo is neat but almost entirely subject to context (it's artsy, but a terrible branding choice). And the name, while very important to me as a person, is strenuous to read and leaves too much to the imagination.

Case in point: I use the name on Twitch and when a broadcaster reads that name out when I subscribe to their channel - 70% of the time it is read incorrectly. It's usually read top of mind as aesthetic. 

This is a problem. Coupled with the dubious marketability this creates, the legal protection of such a brand is not something I want to delve into. With Thought Reactor being a legal entity, those protections are in place and I simply have to pay my dues to the state to keep them there. I can hire people as employees or contractors and have legal protections and processes to do so. With Ascetic - that's just not possible and trying to obfuscate it through the LLC could be potentially hazardous, both financially and legally.

So with that, I will be retiring this brand and resuming all game development work under the Thought Reactor brand, instead. In the midst of this, I want to reshape the branding of Thought Reactor to better reflect the vision and direction I had for Ascetic.

I will be migrating this blog over to the new Thought Reactor site and at some point, this URL will just forward to that.

Some Minor Combinus News

There has been some pretty good progress on Combinus, namely shape combination logic coming together. I have a couple things I want to tighten up and some dastardly bugs I need to address before I share some footage of things in action.

After that, we should be getting super close to a tech demo release that I'll toss up on Itch.io so you can begin to help me test some of the mechanics and early game feel.

My Health and Sobriety

Things are going as intended with my health issues. The stomach pain comes and goes, but in a lot of ways has subsided. It seems as if a lot of the pain and nausea could have been a result of quitting the weed.

In that department, things are improving. My sleep is touch and go. The dreams have become less vivid and more normal. However, I am still having trouble sleeping through the night, often waking every 90 to 120 minutes. I'm going to start taking my sleep habits a little more serious in the hopes that it will help my inner clock acclimate itself to its natural rhythm.

I don't know if I will ever truly return to being my pre-stoner self as so much critical time in my life was spent in that headspace - but the sheer lack of a psychoactive chemical affecting my mind and body will allow me to be a much better version of myself. A version that I know will be more committed to making games and sharing them with the world!

Peace and love.

Michael


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